Experience / Seattle University

Seattle University

Social Media Coordinator · Seattle, WA · January 2024 - Present

At Seattle University I coordinate social media for the Albers School of Business, content creating and strategizing: strategy informed by platform algorithms, production in Adobe and Canva, and reporting that ties the work back to organizational goals. I also work with the marketing department to build out campaigns to reach our student body such as the "Belonging At Albers", and Albers Pennants campaigns.

What I did

• Develop and execute weekly content strategies by analyzing algorithms on platforms including Instagram and LinkedIn, resulting in a 395% increase in reach, and a 19% increase in engagement in 2025.
• Track key performance indicators and analyze marketing metrics to deliver actionable insights and reports, aligning efforts with organizational goals and branding.
• Coordinate with internal and external organizations to produce at least 2 collaborations per quarter, demonstrating project management and partnership-building skills.
• Develop and produce 3-5 digital marketing campaigns weekly with Adobe Photoshop, CapCut Video Editor, and Canva.
• Analyze competitor campaigns to identify emerging trends in consumer behavior.

Skills applied

• Content Strategy
• Social Media Analytics
• KPI Tracking & Reporting
• Campaign Production (Adobe, CapCut, Canva)
• Partnership Building