Experience / Seattle University
Seattle University
Social Media Coordinator · Seattle, WA · January 2024 - Present
At Seattle University I coordinate social media for the Albers School of Business, content creating and strategizing: strategy informed by platform algorithms, production in Adobe and Canva, and reporting that ties the work back to organizational goals.
What I did
- Develop and execute weekly content strategies by analyzing algorithms on platforms including Instagram and LinkedIn, resulting in a 395% increase in reach, and a 19% increase in engagement in 2025.
- Track key performance indicators and analyze marketing metrics to deliver actionable insights and reports, aligning efforts with organizational goals and branding.
- Coordinate with internal and external organizations to produce at least 2 collaborations per quarter, demonstrating project management and partnership-building skills.
- Develop and produce 3-5 digital marketing campaigns weekly with Adobe Photoshop, CapCut Video Editor, and Canva.
- Analyze competitor campaigns to identify emerging trends in consumer behavior.
Skills applied
- Content Strategy
- Social Media Analytics
- KPI Tracking & Reporting
- Campaign Production (Adobe, CapCut, Canva)
- Partnership Building
SOME OF MY WORK
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