Independent Resale

Break Away Vintage

E-Commerce Solutions In Fashion

March 2026

• •Evaluated whether Break Away Vintage should launch an e-commerce platform by surveying Seattle University affiliates and Gen Z consumers aligned with the brand’s core market.
• •Found clear demand for online expansion, especially among respondents who already shop frequently on resale platforms like Depop, Poshmark, and Vinted.
• •Identified that in-person shopping values — including item quality, unique selection, local support, and the in-store vibe — were strong predictors of interest in the online store, showing that the digital experience should mirror the physical one.
• •Determined that the biggest barrier was brand unfamiliarity rather than resistance to online shopping, creating a major opportunity for awareness-building and customer acquisition.
• •Recommended launching an e-commerce site with detailed product photography, transparent condition ratings, a clear 30-day return policy, and integrated social media and influencer partnerships to drive traffic and trust.

Skills Applied: Market Research Design, Survey Analysis, Regression Interpretation, Consumer Insight Synthesis, Strategic E-commerce Recommendations