Gucci Corsa di Cavalli

Heritage-Driven Brand Initiative

July 2025

Collaborated with a team to develop a strategic revitalization plan for Gucci, addressing declining brand coherence and shifting luxury consumer preferences.
Analyzed Gucci’s equestrian heritage brand codes and proposed an immersive experiential event in Florence to reconnect VIPs with the brand’s craftsmanship legacy.
Designed a multi-tiered engagement model: VIP-exclusive product personalization (loafers, scarves), public horse races for cultural buzz, and storytelling activations to bridge heritage with modern luxury demand.
Projected outcomes: 20% sales uplift among top clients, strengthened emotional loyalty, and repositioning Gucci as a leader in luxury through scalable, high-touch retail experiences.

Skills Applied: Luxury brand strategy, Market trend analysis, Clienteling, Experiential marketing, Cross-functional collaboration

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